This day in search marketing history: January 4 – Search Engine Land

Learn what happened on Jan. 4 in SEO, PPC and digital marketing history, as reported by Search Engine Land.

Rap Genius returns to Google after link penalty

In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results.

On Dec. 24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to their website. By the next morning, Google officially penalized Rap Genius for link schemes.

Anyone searching Google for [rap genius] would not find rapgenius.com on Page 1. However, there were links to their Twitter account, Facebook page, Wikipedia profile and stories like this about them being penalized by Google.

The result of the penalty: a 92% drop in search visibility.

Said Rap Genius:

We effed up, other lyrics sites are almost definitely doing worse stuff, and we’ll stop. We’d love for Google to take a closer look at the whole lyrics search…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiRmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktNC0zODk1MTDSAQA?oc=5

The post This day in search marketing history: January 4 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/03/this-day-in-search-marketing-history-january-4-search-engine-land_2023010338726.html

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