This day in search marketing history: January 30 – Search Engine Land

Analytics firm Jumpshot shuts down

In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast.

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations.

Articles from Vice, PC Mag and Motherboard claimed that Avast and Jumpshot were “secretly harvesting” users’ browsing behavior, packaging it and reselling without their full knowledge.

Fishkin defended the company and faulted the publications for what he said was incomplete and biased reporting.

Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

Dig deeper:

Also on this day

2022: This document explained how SafeSearch works and added some troubleshooting.

2020: The new-ish Apple Maps has a range of improved features and content

2020: Early looks at the new campaign type and native ad formats…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktMzAtMzkyMzM10gEA?oc=5

The post This day in search marketing history: January 30 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/29/this-day-in-search-marketing-history-january-30-search-engine-land_2023012939867.html

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