This day in search marketing history: January 3 – Search Engine Land
Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page
In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links.
A day later, we found out what happened, according to Google. In Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For, Google told Search Engine Land:
“Google never agreed to anything more than online ads. We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. We’re now looking at what changes we need to make to ensure that this never happens again.”
Google took manual action, demoting the Google Chrome home page. As a result, searches for [browser] no longer brought up the page.
Read all about it in Google’s Chrome Page No Longer Ranks For “Browser” After…
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiRmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktMy0zODk1MDnSAQA?oc=5
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source: https://news.oneseocompany.com/2023/01/02/this-day-in-search-marketing-history-january-3-search-engine-land_2023010238671.html
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