This day in search marketing history: January 28 – Search Engine Land

Google begins experimenting with featured snippets

in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites.

Does that sound like featured snippets? It should. Because it was.

We know from Google that featured snippets were introduced in January 2014. We don’t know the official date Google began testing it, but this was the day Search Engine Land first reported on the new search feature.

We didn’t yet know these answers were called “featured snippets,” but clearly that’s what we were seeing. All Google would say at the time was: “we’re always experimenting with different types of answers, but we don’t have more details to share at this point.”

Read our coverage of what was then an experimental feature: Google Search OneBox Answers Are Getting More Detailed

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