This day in search marketing history: January 24 – Search Engine Land

Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.

Your campaigns, managed by ‘Google Ads experts’

In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.”

Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

According to the email, the Google Ad experts would identify “key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text.” (That was structure, keywords, bids, ads.) They would also offer “setup and ongoing activation of advanced features” and “ensure the right features are being activated at the right moment.”

In a disclaimer (posted by Aron Levy) the company said it didn’t “guarantee or promise any particular results from…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktMjQtMzkyMDYy0gEA?oc=5

The post This day in search marketing history: January 24 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/23/this-day-in-search-marketing-history-january-24-search-engine-land_2023012339618.html

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