This day in search marketing history: January 23 – Search Engine Land

Expedia buys Travelocity

In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers.

Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives.

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago.

Also on this day

2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95 per month.

2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings.

2020: Google added new features to Google Dataset Search with this rollout.

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

2020: In this installment of Barry Schwartz’s vlog series, he chatted with Grehan about the early days of search, how technology like AI…

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