This day in search marketing history: January 20 – Search Engine Land

Matt Cutts sticks a fork in guest blogging

In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.”

This wasn’t the first time Google or Cutts had discussed the risks of guest blogging. See:

However, this was a clear, strong and definitive message – and one that would be discussed for many months to come. Google’s webspam team was going to take a “pretty dim view of guest blogging going forward.”

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Matt Cutts, The decay and fall of guest blogging for SEO

Cutts’ post got hundreds of comments and sparked lots of discussion on social media. As a result, Cutts edited his post to clarify that he wasn’…

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