This day in search marketing history: January 2 – Search Engine Land

Google’s jaw-dropping sponsored post campaign for Chrome

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser.

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign:

Google? Buying links? It sure looked like it:

It was also hypocritical because Google was paying to produce the same type of garbage that its Panda Update was designed to penalize.

What was Google thinking? This was just the beginning of the story. See Search Engine Land’s follow-up stories:

Also on this day

2020: The IRS revised its Free File agreement with online tax return software providers, requiring them to allow their Free File landing pages to be indexed by search engines and backing out of its pledge not to enter the e-file services marketplace.

2020: Automation, full-funnel campaigns, shoppable ads and…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiRmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktMi0zODk1MDfSAQA?oc=5

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