This day in search marketing history: January 17 – Search Engine Land

The Google Speed Update, plus: links important for ranking, cross-device conversions, SOPA, Google Alerts and more.

Google Speed Update: New ranking algorithm designed for mobile search

In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year.

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

Google’s Zhiheng Wang and Doantam Phan, Using page speed in mobile search ranking

In 2010, Google said page speed was a ranking factor only on desktop searches. Google promised to look at mobile page speed for years before this announcement.

Starting in July 2018, Google said it would…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktMTctMzkxODIw0gEA?oc=5

The post This day in search marketing history: January 17 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/16/this-day-in-search-marketing-history-january-17-search-engine-land_2023011639304.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.