This day in search marketing history: January 14 – Search Engine Land

R.I.P. AMP

In 2022, we revealed what happened when Search Engine Land shut off AMP.

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.”

We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from the loss of pageviews to a handful of pieces that routinely spike for organic traffic.

Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP pages at Search Engine Land, it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms.

Read all about it in What happened when we turned off AMP.

Also on this day

2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search.

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktMTQtMzkxODAw0gEA?oc=5

The post This day in search marketing history: January 14 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/01/13/this-day-in-search-marketing-history-january-14-search-engine-land_2023011339209.html

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