This day in search marketing history: January 13 – Search Engine Land

Google’s Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.

Matt Cutts educates Washington, DC about Google

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation.

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. offices.

Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

“The only reasons I know of to go in and change [search rankings] manually is for security, a court order or spam. It is impossible to pay for a better ranking.”

Matt Cutts, as quoted in The Washington Post

Read all about it in Mr. Cutts Goes…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktMTMtMzkxNzQz0gEA?oc=5

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