January 11, 2023  SEONews
Back

This day in search marketing history: January 11 – Search Engine Land

Google’s mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.

The mobile intrusive interstitials penalty

In 2017, Google started rolling out the mobile intrusive interstitials penalty.

In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. 10, 2017.

Why did Google do this? They believed this type of ad was “problematic” on mobile devices with smaller screens.

Google explained which types of interstitials were going to be problematic, including:

  • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktMTEtMzkxMjIy0gEA?oc=5

The post This day in search marketing history: January 11 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2023/01/10/this-day-in-search-marketing-history-january-11-search-engine-land_2023011039068.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.