This day in search marketing history: February 4 – Search Engine Land

MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.

Microsoft’s bid to buy Yahoo, Day 4

In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo.

Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.”

There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising.

Meanwhile, was Yahoo considering an alliance with Google? And why did Google CEO Eric Schmidt call Yahoo CEO Jerry Yang to offer Yahoo help?

And what about post-acquisition “integration” issues? Local, maps, and mobile were areas where both companies had made significant investments but also had significant duplication and redundancy.

…

Read Full Story: https://news.google.com/rss/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWZlYnJ1YXJ5LTQtMzkyNjc30gEA?oc=5

The post This day in search marketing history: February 4 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/02/03/this-day-in-search-marketing-history-february-4-search-engine-land_2023020340217.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.