This day in search marketing history: February 26 – Search Engine Land

Google expands mobile-friendliness as a ranking signal

In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21.

This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said.

However, when April came, the general consensus was that Mobilegeddon was fairly insignificant, for all the hype and panic their Feb. 26 announcement created.

Google also announced that apps indexed by Google through App Indexing would begin to rank better in mobile search. Google said this only will work for signed-in users who had the app installed on their mobile device.

Read all about it in Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 21.

Also on this day

How to identify your products for Google

2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced.

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source: https://news.oneseocompany.com/2023/02/25/this-day-in-search-marketing-history-february-26-search-engine-land_2023022541156.html

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