This day in search marketing history: February 25 – Search Engine Land

SEOs upset over Google dropping attribution in featured snippets

In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content.

For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher.

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We don’t thrive & users don’t thrive unless the ecosystem thrives.”

The future of Google search, indeed! Amazingly, you could write a very similar tweet in 2023.

Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers. Déjà vu!

Read all about it in Controversy over Google Featured Snippets stealing publisher traffic reignites.

Also on…

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source: https://news.oneseocompany.com/2023/02/24/this-day-in-search-marketing-history-february-25-search-engine-land_2023022441141.html

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