This day in search marketing history: February 19 – Search Engine Land

Google removes right sidebar ads, plus: Bing Webmaster tools refresh, YMYL ranking weights, hreflang notifications and more.

Google removes ads from right side of search results

In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide.

Google Ads would only appear at the top and/or bottom of the page.

An additional ad (so, four instead of three) would appear above Google’s organic search results for what it called “highly commercial queries.”

This was actually the culmination of a test that began in 2010 and ramped up significantly in 2015, mostly outside of the U.S.

Google’s official statement on the change:

“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant…

Read Full Story: https://news.google.com/rss/articles/CBMiSGh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWZlYnJ1YXJ5LTE5LTM5MzMwOdIBAA?oc=5

The post This day in search marketing history: February 19 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/02/18/this-day-in-search-marketing-history-february-19-search-engine-land_2023021840851.html

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