This day in search marketing history: February 16 – Search Engine Land

Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 results, Forbes paid links, and more.

Google’s John Mueller: Try to avoid link building

In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Mueller’s initial response: “in general, I’d try to avoid that.”

As with any Mueller answer, there was a bit more nuance to be found in his answer:

“So that you are really sure that your content kind of stands on its own and make it possible for other people to of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your website are easy to copy and paste. All of those things make it a little bit easier.

We do use links as part of our algorithm, but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site than it actually…

Read Full Story: https://news.google.com/rss/articles/CBMiSGh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWZlYnJ1YXJ5LTE2LTM5MzEyNNIBAA?oc=5

The post This day in search marketing history: February 16 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/02/15/this-day-in-search-marketing-history-february-16-search-engine-land_2023021540692.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.