This day in search marketing history: February 13 – Search Engine Land

Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.

Google AMP stories launch

In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users.

Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.

Specifically, Google said AMP Story content should be “fulfilling and standalone.”

In addition to Hearst and The Washington Post, Google worked with CNN, Meredith, Mashable, Mic, Vox and Condé Nast to develop and roll out AMP Stories.

Dig deeper:

Also on this day

2020: Google’s Danny Sullivan referred to the company’s advice given around “several updates” in November 2019.

2020: There were new requirements for agencies to achieve and maintain Google Partner status starting in June.

2020: An update to the help page about adding…

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source: https://news.oneseocompany.com/2023/02/12/this-day-in-search-marketing-history-february-13-search-engine-land_2023021240545.html

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