These Are the Review Channels Hotels Must Prioritize – By Leanne … – Hotel News Resource

Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing…household names for sure, like Google and Bing.

To learn more about trending influences on travel decisions, TravelBoom’s 2023 Leisure Travel Study queried exactly where travelers initiate their vacation planning.

Not surprisingly, nearly half of respondents started their planning in the same place, so we sought to uncover more specific influences besides common internet search engines to help hoteliers determine which repositories of reviews should be their primary focus.

Where do your guests initiate travel planning?

Wherever travel inspiration first strikes, it’s likely based on social proof, opinions or reviews. Whether it be from Google, social media, an online travel agent, or even a destination or hotel website, potential…

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The post These Are the Review Channels Hotels Must Prioritize – By Leanne … – Hotel News Resource first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

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