These 2 charts show Microsoft Bing’s search market share problem – Search Engine Land
Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share.
In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google.
Why we care. It would be nice to live in a world where we didn’t have to rely so heavily on Google. It was encouraging to see Bing making some small gains. But we later learned the New Bing attracted new Edge users who then used Google Search. And now that Google has unveiled its Search Generative Experience, Bing has lost its first-mover advantage and it seems we won’t see a true search competitor anytime soon.
7.14%. That’s Microsoft Bing’s worldwide desktop market share as of April, according to Statcounter. The new Bing launched in February.
- Why this number is a problem: Bing’s market share peaked in October 2022, at 9.92%. And the 7.14% figure is actually…
The post These 2 charts show Microsoft Bing’s search market share problem – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/11/these-2-charts-show-microsoft-bings-search-market-share-problem-search-engine-land_2023051144749.html
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