There’s A New Way To Create Custom Columns In Google Ads – Search Engine Journal
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.
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Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about.
Now, Google is giving you even more options when creating custom columns. Let’s take a deeper look at the new changes.
New Google Ads Custom Column Features
The expansion of custom columns now allows you to perform the following:
- Include spreadsheet functions
- Calculate and compare metrics across date ranges
- Reference other custom columns in a formula
- Add more non-metric columns in your formula, including columns like Campaign name, Budget, and more
- Utilize new column formats like “Text”, “True/False”, and “Date”
- Apply multiple filters to one formula
- Filter by…
Read Full Story: https://www.searchenginejournal.com/google-ads-custom-columns/446517/
The post There’s A New Way To Create Custom Columns In Google Ads – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/04/20/theres-a-new-way-to-create-custom-columns-in-google-ads-search-engine-journal_2022042018288.html
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