The Value of Long-Tail Keywords for Your SEO Strategy – JumpFly PPC Advertising News
For many sites, focusing on generic head keywords can be an exercise in frustration. However, having a long-tail keyword strategy for organic search can make all the difference.
What Are Long-Tail Keywords?
On a curve showing the size of the search demand, like the one below from ahrefs, the keywords with the largest search demand are positioned at the far left and make up the head, while the keywords with low search demand trail off to the right in what is known as the long tail of search.
Long-tail keywords are typically highly focused and specific queries that include clear search intent. While head keywords are often one or two words and extremely broad in nature, long-tail key phrases are often three or more words. However, it’s important to note that the length of the query does not determine its tail length — the amount of search demand for the query does.
Long-tail queries often include descriptors like size, color, gender, location, and more. They often are phrased as a…
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source: https://news.oneseocompany.com/2023/07/11/the-value-of-long-tail-keywords-for-your-seo-strategy-jumpfly-ppc-advertising-news_2023071147468.html
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