The underrated value of news content to Google | Opinion – The Seattle Times
What is the value of news on social media, search, and other platforms that freely aggregate headlines, snippets and even photos so that most people never feel the need to click through and read a whole story?
This question is at the heart of recent efforts around the world to level the playing field between technology platforms and news organizations, in order to make Big Tech firms pay for the news they use.
But whereas tech companies like Google and Meta have sought to narrow the discussion to focus on click-through rates and the value of the traffic they provide to publishers, this approach disregards the ways that journalism improves the platforms for all users, even if they don’t click through on a headline.
Now, a new study finds that the value of news is far higher than policymakers or publishers think it is, at least on Google search, which accounted for the majority of Google’s $283 billion in revenue last year.
The study, conducted by FehrAdvice & Partners AG on…
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