The Ultimate List of the 60 Best SEO Tools (Free & Paid)

Here are some of the absolute best free and paid SEO tools available. Broken down into categories so you can find exactly what you need.

They cover link building, local SEO, keyword research, and more. And these tools help you in almost every aspect of SEO.

Check out the full list of our 60 favorite SEO tools below.

Keyword Magic Tool

Semrush’s Keyword Magic Tool is a powerful tool that helps you find valuable keywords you can use to improve your SEO.

With the free account, you can perform 10 searches per day. And find related keyword ideas.

Why we like it: Keyword Magic Tool draws from a database of over 25 billion keywords from 142 countries. So, you can perform keyword research for nearly any market with ease and accuracy.

Keyword Overview

Semrush’s Keyword Overview tool lets you quickly analyze any keyword in our database.

It gives you important metrics and insights to help you decide if a keyword is worth targeting for your website.

With the free account, you can see metrics for 10 keywords per day.

Why we like it: The tool reports on a variety of keyword-related metrics like search volume, keyword difficulty (a metric that indicates how difficult it is to rank in the top 10 for a given keyword), search intent (the reason behind a searcher’s query), and trend.

Keyword Gap

Keyword Gap allows you to see the...