The Ultimate Guide to Boosting Your Profile Visibility

With over 1 billion active users worldwide, TikTok provides ample opportunity to boost your brand’s visibility. For the best chance of being seen by your target audience, you need to optimize your content with TikTok SEO.

In this article, you’ll learn what TikTok SEO is, how it works, and five ways you can use it to get more views.

What Is TikTok SEO?

TikTok SEO (search engine optimization) involves enhancing your content so it’s more likely to be seen by your target audience—preferably by showing up on their For You Page (FYP) and ranking higher in TikTok’s search results.

The FYP is TikTok’s homepage that offers new content with every swipe. It’s driven by TikTok’s algorithm, which is designed to feed users more of what they like.

To keep the platform experience fun and engaging, TikTok constantly recommends new videos based on users’ engagement behaviors (views, likes, comments, etc.).

TikTok also has a search function:

The FYP and search results pages are the two main ways that users discover new content on the platform. They’re highly sought-after locations for content.

Why Is TikTok SEO Important?

Optimizing your TikTok content gives your brand a greater chance of showing up on your audience’s FYP page or search results. TikTok SEO tactics, such as including hashtags, helps the algorithm index your content.

For example, if a user likes or favorites financial videos or enters search queries about related topics, TikTok will recommend similar videos and accounts on...