The Truth About Google’s Market Power: New Research Unveils Its Stranglehold on Vertical Searches! – Digital Information World
Google’s dominance in the search engine sector has long drawn scrutiny from regulators, legal experts, and industry players. While it’s widely acknowledged that Google commands a substantial portion of the general search market, the tech giant contends it faces fierce competition from specialized search engines tailored to specific needs. A recent study sheds light on this claim by examining Google’s market share within these vertical segments.
With a staggering revenue of $307 billion in 2023, Google’s search engine remains its one of the most lucrative asset, generating billions of dollars. Regulatory bodies argue that Google’s overwhelming presence in the general search market, where it contends with competitors like Microsoft Bing and DuckDuckGo, borders on monopolistic behavior. Google, however, insists it competes against a variety of specialized search engines, such as Amazon for shopping, Kayak for travel, and OpenTable for dining.
Researchers from institutions including the…
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source: https://news.oneseocompany.com/2024/08/07/the-truth-about-googles-market-power-new-research-unveils-its-stranglehold-on-vertical-searches-digital-information-world_2024080757930.html
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