The True Value of Content in Advertising (Plus 4 Examples)

If you are considering joining the 93% of marketers who are planning to develop a content marketing strategy, you’re probably wondering where to start.

The trick is to find the value in content marketing related to advertising. While there are many different types of content to produce, how you use it to serve your audience will make all the difference. As a content marketing agency, we have seen the successes that the real content marketing strategy can do for a business.

Let’s take a look at where content and advertising converge, why it’s important, and what types of content you can use.

Where content and advertising match

Content marketing, advertising and content advertising are similar but used in different ways.

Content Marketing

Content is anything your audience reads, watches or listens to that has been carefully and consistently formulated to meet the needs of a specific audience. Pretty vague? Let’s break it down.

True content is prepared for an audience in the same way as an intimate dinner – everything is perfectly laid out and curated just for this specific audience. This is the type of copy that seems to speak directly to the target audience member. It clearly answers their questions, formulates background information to support its claims and provides the solution they need.

With the right content marketing strategy, you can create a piece of copy that is useful across different channels to reach audience groups. From the blog post you’re reading...