The Step-by-Step Guide for the Ultimate Strategy

When it comes to achieving your content marketing goals, the first impulse might be to create and distribute new content.

The problem, however, is that such content often gets buried and is rarely revisited and reused. This is an unfortunate reality for some, as updating and repurposing existing content can be one of the most efficient content marketing tactics.

Regular, well-conducted content audits can help you identify content that needs to be improved, or can be repurposed into other formats.

What Is a Content Audit

A content audit is a process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategyand content developmentworkflow, and adapt your content plan to your current marketing goals. It can benefit companies of any size, from small businesses to corporations.

In this guide, I’ll walk you through 5 essential steps on how to audit your content:

Step 1: Define Your Goals and Metrics

A content audit is a difficult and time-consuming process, so it is important to begin with clear, defined objectives if you are to make it a success.

The first step is to think about your business goals. What benefits can you gain from a content audit? What are the results you want to...