The State of Social Listening in 2022 – How Social Listening Ties into Your Broader Strategy – Social Media Today

Social media monitoring can provide huge strategic value – but in order to maximize your usage of the process, you need to not only be tuning in to the right conversations, but you also then need to understand how they apply to your digital marketing approach.

Learning that people are critical of one aspect of your brand, or your competition, is interesting, but it’s only valuable if you can action it – so how can you turn your social media insights into real, practical steps that you can take to boost your overall marketing performance?

That’s what we sought to determine in our first research report of the year, conducted in partnership with Meltwater. We gathered feedback from more than 650 professionals, across a range of industries, in order to learn what marketers are learning from their social listening program, and how that translates to their strategic communications process.

This summary is part of our larger State of Social Listening report, which you can download in full…

Read Full Story: https://www.socialmediatoday.com/news/the-state-of-social-listening-in-2022-how-social-listening-ties-into-your/624037/

The post The State of Social Listening in 2022 – How Social Listening Ties into Your Broader Strategy – Social Media Today first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/05/19/the-state-of-social-listening-in-2022-how-social-listening-ties-into-your-broader-strategy-social-media-today_2022051920252.html

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