The state of social in 2023 | shots – Shots
With last year showing us that paid content is on its way out, and a more organic version of social is making a comeback, Christina Miller, Head of Social at VMLY&R, says brands will need to shift their social strategies to stay relevant. But how can they offer consumers the authentic experience they crave? And what are the costs of social platforms trying to imitate their more successful competitors?
2022 was another powerful year for social, seeing an unprecedented level of change.
TikTok especially proved its position of influence, particularly with a Gen Z audience, with almost 40% favouring TikTok and Instagram as a search engine over Google, and 25%of people between the ages of 18 and 34 using the app as a news source.
In addition, the platform has shaken up the world of e-commerce thanks to its Shopify integration, which allows users to purchase off the app in a marketplace fashion.
Social media continues to develop and diversify at breakneck speed and it can…
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source: https://news.oneseocompany.com/2023/01/16/the-state-of-social-in-2023-shots-shots_2023011639261.html
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