The Shift To Zero-Click Searches: Is Traffic Still King? – Search Engine Journal
The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites.
A study from SparkTaro found that zero-click searches accounted for nearly 60% of Google searches ending without a click in 2024.
This trend will continue to reshape the digital landscape and force marketers to adapt their strategies, but is traffic still king? Let’s explore.
Before we get into it, here are the most common types of zero click searches:
- Featured Snippets: These are snippets of text that appear at the top of the SERP, that provide direct answers to specific questions. This could be in the form of paragraphs, lists, or tables.
- Knowledge Panels: These information boxes appear on the side of the SERP, providing a quick overview of entities like people, places, or organizations.
- Direct Answers: These are concise answers to simple questions, such as “How Hot Will It Be Today?” or…
The post The Shift To Zero-Click Searches: Is Traffic Still King? – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/26/the-shift-to-zero-click-searches-is-traffic-still-king-search-engine-journal_2025032660543.html
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