The Shift from Digital Agencies to AI Agencies: Threats & Opportunities

Picture this: It’s 2030, and you’re entrusting your brand’s entire marketing campaign to an AI entity, fully equipped to understand your consumers, predict trends, and craft the perfect strategy.

Does it sound surreal? Then, let’s think again, because we’re at the threshold of this groundbreaking transition. Welcome to the age of AI agencies, where digital marketing takes on an entirely new dimension.

Even before the rise of the use of AI in digital marketing, marketing professionals were of the same opinion “We’re in an era where creativity, technology, and data will become the foothold of marketing culture,” as Vineet Mehra said in Think with Google’s 2019 YouTube video. From the pre-ai-xciting years of marketing, it has been expected that convergent and divergent thinking will work together to produce great creativity in the future, as affirmed by Nick Farnhill. In Think with Google’s video, the estimated date was 2030.

So, do you think human creativity and its unique touch will be the end of AI’s automation power, or do you believe that the rational decision-making of AI will overthrow us, the digital marketers?

Before answering that question, let’s see if there’s really a third way: merging AI’s rationality with human nature.

Off to explore!

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