The Second-Order Effects Of Advertising; Galloping Toward TV … – AdExchanger

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Launching an advertising business is almost always trickier than it might seem on the surface. Beyond the mechanics of ad serving, verification and measurement, introducing ads complicates a business model in unexpected ways.

Take Netflix, which launched ads, like, a minute ago. It’s obvious why ad tech vendors and agencies are amped up about AVOD Netflix, but by making revenue observable through ads, Netflix also gives stars and producers a way to claim a cut.

“A show that does really well will get more advertisers and more revenue will flow to Netflix,” Jeremy Zimmer, CEO of major Hollywood agency United Talent Agency, tells the Financial Times. “Therefore, our clients who created that show should be compensated for that additional revenue.”

But that’s just not how Netflix works. Or maybe that’s just not how Netflix used to work. Apparently, all bets are off.

“They’ve changed all the rules…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiQGh0dHBzOi8vd3d3LmFkZXhjaGFuZ2VyLmNvbS9hZC1leGNoYW5nZS1uZXdzL3dlZG5lc2RheS0wNDAxMjAyMy_SAQA?oc=5

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source: https://news.oneseocompany.com/2023/01/03/the-second-order-effects-of-advertising-galloping-toward-tv-adexchanger_2023010338728.html

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