The role of AI in data privacy – VentureBeat

In 2021, consumers became very aware of data privacy, especially as it is related to their rights regarding personal information gathered as they browse the internet and interact with websites. All companies, but especially ecommerce companies, are facing new challenges as consumers push inquiries into exactly what information is being kept from their shopping and browsing histories.

Fortunately, artificial intelligence (AI) can help in a way that both satisfies data privacy advocates and makes ecommerce more efficient.

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About consumer data privacy laws

Consumer data privacy on the internet first got some teeth in 2016 when the EU passed the General Data Protection Regulation (GDPR), though it did not become fully effective until 2018. The GDPR protects the data privacy of EU citizens; it applies to any company doing business in the EU and is enforced with heavy fines. Privacy advocates pushed for this…

Read Full Story: https://venturebeat.com/2022/06/01/the-role-of-ai-in-data-privacy/

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