The Rise, Fall, & Future

Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed?

Let’s findout.

Linktree says it has over 35 million users.

It built its brand by creating a platform where content creators can share multiple links to their social media accounts or websites through a single biopage.

According to Ahrefs’ Site Explorer, the website receives ~2.7 million monthly organic traffic and has a Domain Rating (DR) of 93, making it a high-authority site.

The idea behind Linktree isn’t new—websites like about.me started offering similar products a few yearsago.

Linktree grew faster than these platforms, though, once influencers began using it as their preferred link in thebio.

For example, here’s The Rock, Dwayne Johnson, linking to his Linktree account on a major social network—Instagram.

And here’s what his Linktree profile lookslike.

We can see that this content is clear and well presented.

But it’s worth noting that there are only six links to The Rock’s suggested sites, a profile photo, and some social media links—there’s just not much here. And this type of content forms the bulk of Linktree’s pages.

Linktree’s strength is that it solves a pain point of social media for many content creators—you can only have one link on most social media networks.

Another strength is that you don’t need to be a techie to set up a profile, making it attractive to social media influencers.

And as you can see from the...