The public relations field grapples with AI – Axios

Public relations firms and communication tech companies have been quick to jump on the AI bandwagon.

Driving the news: PR firm Gregory FCA has launched its own AI press release writing tool called Write Release, Axios learned exclusively.

• The tool — which is free and runs on OpenAI — uses select prompts to gather information and then quickly generates a draft press announcement.

Zoom in: According to Greg Matusky, founder and CEO of Gregory FCA, the tool “should be considered a great start to any press release, not the final product.”

• When asked if this free product was being used to source new clients, Matusky told Axios, “While we’d be happy if this generated interest in our PR services, we’re using this as a way to highlight the development work we’ve done internally while positioning Gregory FCA as an important expert and thought leader in the rapidly changing generative AI space.”
• Of note, Gregory FCA uses a similar version called Gladwrite to help it create press releases,…

Read Full Story: https://news.google.com/rss/articles/CBMiOmh0dHBzOi8vd3d3LmF4aW9zLmNvbS8yMDIzLzAzLzIzL3ByLWZpZWxkLWdyYXBwbGVzLXdpdGgtYWnSAQA?oc=5

The post The public relations field grapples with AI – Axios first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/03/23/the-public-relations-field-grapples-with-ai-axios_2023032342481.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.