The Promise And Perils Of Advertising; California Toughens Consumer Tech Rules When Kids Are On – AdExchanger

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Can’t Spell “Bad” Without …

An ad platform seems like an easy addition. “We have white space and eyeballs. Why not?”

But the tradeoffs are always more complicated.

Ben Young, CEO of the analytics company Nudge, gives an example in a blog post of someone in New Zealand whose Netflix stream is cached with the local ISP. Netflix has a huge cloud bill, but it can boast it has the most consistent streaming quality.

Targeted ads, however, must ping the Microsoft server and bounce back to the viewer. Measurement requires more data processing. And all of a sudden the once-pristine Netflix stream is choppy.

“The technical delivery of a measurement pixel, is a herculean effort itself,” Young writes. “My inkling is that measurement on Netflix will be a lot longer than anyone thinks, as they navigate these challenges.”

And that’s just getting a grip on measurement. Advertising will put Netflix in a different dynamic…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/the-promise-and-perils-of-advertising-california-toughens-consumer-tech-rules-when-kids-are-on/

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source: https://news.oneseocompany.com/2022/09/18/the-promise-and-perils-of-advertising-california-toughens-consumer-tech-rules-when-kids-are-on-adexchanger_2022091830571.html

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