The Pitch: Advertising and marketing news for 1.31.23 – RichmondBizSense
The Town of Ashland enlisted Norfolk-based CollectorStudios for a tourism spot that finishes out its “Center Your Universe” marketing campaign. The 80-second spot will be deployed on audio and video streaming platforms and is part of the campaign funded by a $20,000 grant from Virginia Tourism Corp. that’s included a new website, mobile app, photo assets and digital marketing.
Padilla promoted Rosalie Morton to senior vice president, channels. The role oversees the agency’s paid media, social media and media relations specialist teams. Morton was previously a vice president of channels.
JLV Communications led a marketing launch and media relations for WFLO-AM in Farmville as part of the community radio station’s revival under new ownership after it went dark in late 2021. JLV worked with Longstaff Creative on branding, B Creative Co. on website design and AA Communications on social media strategy.
Familiar Creatures was named agency of record for Richmond-based Sauer Brands,…
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