The Only SEO Checklist You Need in 2023 [Incl. Template]

Remembering every SEO task you need to do for your website is a nightmare. This is why you need an SEO checklist.

But the usual one-size-fits-all checklists aren’t much use. They don’t take into account what your site is like or your SEO priorities.

This is why we built a fully customizable one in Google Sheets:

Let’s take a closer look at how to set up and useit.

How to set up and use our SEO checklist

To start, make a copy of the checklist template in your Google Drive and configure the “Setup” sheet. This takes about 30 seconds and involves answering two questions.

1. What platform or CMS does it runon?
2. Which facets of SEO do you want to see tasks for? (Just uncheck any you’re not interested in.)

And… that’s it. Your custom checklist is ready in the “Checklist” tab.

Here, you’ll see checklist items divided into three buckets:

• Do itonce
• Do it periodically
• Do it each time you publish a newpage

This structure means you don’t need to complete everything on this checklist today. You can start with the one-time tasks, then the periodic ones, and soon.

Let’s get started.

Here are the SEO tasks you need to complete one timeonly.

Your website theme changes how it looks. These days, pretty much all themes in Shopify, Wix, and WordPress are reasonably SEO-friendly. But if you want to use a third-party theme, it’s best to run a few quick checks:

• Is it mobile-friendly? Load up the theme demo on your phone and see how itlooks.
• Is it fast? Plug...