The Ones You Need to Know About

SEO trends are always changing. To get or stay ahead, you need to stay up to date.

Leveraging new SEO techniques can help you drive more organic traffic and improve your search engine rankings.

Let’s explore the latest SEO trends in 2023. And how you can optimize for them.

1. Artificial Intelligence Now Answers Search Queries

Artificial Intelligence (AI) is an SEO trend that has the potential to transform SEO as we know it. Because it does much of the work for searchers.

Generative AI is AI that can create new content based on the data it was trained on. And in the context of search, it means that the search engine can formulate a summary in response to a query.

Users don’t need to scroll through the results and visit the sites listed. They can just read the AI-generated summary at the top of the page.

Microsoft has been leading the charge with Bing AI. They integrated the AI-powered chatbot ChatGPT into the Bing search engine in February 2023. And Bing now creates its own copy to respond to users’ queries.

For example, let’s consider the query, “Should I take my kids aged 3 and 5 to Disneyland or Disney World?”

Bing uses generative AI to create a customized response:

Google has also launched an AI chatbot named Bard. And started to experiment with Search Generative Experience (SGE)—their term for search supported by generative AI.

SGE is currently available for select users in the U.S. And it provides an AI-powered summary at the top of the results with the warning, “...