The New Rules of Search Demand Holistic Thinking – Little Black Book – LBBonline
Matt Lang’s four things brands need to do to maintain share of voice in an AI search world
With AI upending expectations across every industry, perhaps no area of digital is undergoing more rapid transformation than search. Alongside the widespread use of Chat-GPT, Google kicked off evolution of the search experience by introducing their search generative experience and AI overviews into search results. In parallel we’ve seen other significant developments like the rise of new search competitors built from chat/AI-out like Perplexity AI and stalwarts like Microsoft implementing AI co-pilot technologies directly into software and hardware. Certainly, AI has arrived in force for search experiences and brands need to adjust to the new landscape.
These developments come with sizable implications: the normalisation, at scale, of receiving AI summarised results vs. doing deeper research, the impact to publishers, brands, and industries looking to maintain SEO presence, the setting of new…
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source: https://news.oneseocompany.com/2024/12/03/the-new-rules-of-search-demand-holistic-thinking-little-black-book-lbbonline_2024120359321.html
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