The names of many iOS apps are changing as even big brands engage in keyword spamming – 9to5Mac

The effectiveness of keyword spamming on the App Store is leading developers of many apps to change the names of their apps – including those owned by major brands …

Apple commentator John Gruber noticed the trend, and was puzzled by it.

Last week I noticed an update for an app on my iPhone with a name that struck me as odd: “Dropbox: Cloud Photo Storage”. I have long had the regular Dropbox app installed. I also have Dropbox’s Paper app installed. But I never installed nor would install a dedicated photo-storing app from Dropbox.

I quickly determined that this was just the regular Dropbox app. Dropbox has simply renamed it to include “Cloud Photo Storage” in the name for SEO purposes.

Developer Ryan Jones replied, saying that this was now commonplace.

That’s purely for SEO. Companies are even starting to put the keywords before their brand name now. It’s that critical. Eg “Photo Cloud Storage – Dropbox”

And indeed, many other apps are doing the same thing: taking a common…

Read Full Story: https://9to5mac.com/2022/08/08/keyword-spamming/

The post The names of many iOS apps are changing as even big brands engage in keyword spamming – 9to5Mac first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/08/the-names-of-many-ios-apps-are-changing-as-even-big-brands-engage-in-keyword-spamming-9to5mac_2022080826503.html

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