The most underrated SEO factor – Search Engine Land
SEO is a profession with intangible aspects, making it challenging to find concrete evidence of impact. Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries.
Coincidentally, Google’s John Mueller’s perspective differs from ours, and we will explore this further in the article.
The interface between branding and known SEO factors
As mentioned, there are many intangible things within SEO, including branding. Both share many similarities. They:
- Seem unclear and intangible to many.
- Require a long-term vision.
- Have a path to success.
- Will become some of your strongest assets.
And they can reinforce each other:
- Increased SEO visibility throughout the customer journey increases brand visibility.
- A stronger brand can contribute to SEO.
That being said, there are plenty of known SEO factors, some having common ground with branding:
- E-E-A-T
- Authority (Authority, the A of E-E-A-T)
- Reliability (Trust, the T of…
Read Full Story: https://news.google.com/rss/articles/CBMiQmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vdGhlLW1vc3QtdW5kZXJyYXRlZC1zZW8tZmFjdG9yLTQyOTU5M9IBAA?oc=5
The post The most underrated SEO factor – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/24/the-most-underrated-seo-factor-search-engine-land_2023072448014.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.