The Most Critical Part of Your SEO Strategy?
What Are Primary Keywords?
Primary keywords are the main terms and phrases you’re targeting in your SEO strategy. They align with the central theme or topic of the content.
In short, primary keywords are telling search engines, “This is what this page is about.”
Once you choose a primary keyword, that term acts as the building block for your content. You’ll use that keyword to determine relevant subtopics and optimize your content. The end goal is to rank well in the search engine results page (SERP) for that specific term or phrase.
Primary Keywords Vs. Secondary Keywords
When creating an SEO strategy, we generally differentiate between two types of SEO keywords:
- Primary keywords: Overarching keywords or search phrases that we want to target
- Secondary keywords: Related terms and phrases that are usually not distinct enough or popular enough to warrant their own page
Ideally, your pages should target both 1-2 primary keywords (very close variations) and 4-10 secondary keywords.
For example, you might target the primary keyword “vegan recipes.”
That page could also target secondary keywords like “vegan food recipes” and “vegan meal ideas.”
These keywords are all closely related. But the primary keyword is generally the most popular or common term associated with this topic.
The Relationship Between Primary and Secondary Keywords
Secondary keywords can cover relevant subtopics or themes. Sometimes they’re simply synonyms of the primary keyword. Often, typing...
source: https://news.oneseocompany.com/2023/10/13/the-most-critical-part-of-your-seo-strategy_2023101351341.html
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