The Many Paths on the Road to Personalization – TV Technology
NAB Show once again is helping attendees push the creative envelope with focus on content personalization, automated production and using data to engage viewers more deeply in entertainment, all of which fall under the umbrella of Intelligent Content being highlighted in the Intelligent Content Experiential Zone in the West Hall.
It’s easy to understand why intelligent content is turning heads. With the assistance of the cloud and artificial intelligence/machine learning (AI/ML) tools, broadcasters, producers and others are finding new paths to creativity and more opportunities to monetize content.
“AI for intelligent search is becoming almost table stakes for content creators across the board,” said Sean King, senior vice president and general manager for Media, Entertainment and Advertising at Veritone.
“Regardless of the media type, these groups are creating so much content on a daily basis and have such large content libraries that having the ability to find what’s needed gets…
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source: https://news.oneseocompany.com/2023/04/16/the-many-paths-on-the-road-to-personalization-tv-technology_2023041643585.html
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