The Key to Scaling Your Business

Outsourcing your marketing activities can be a fantastic solution when you lack the time and resources to do it yourself.

But what can you expect when you choose this option?

Let’s look at the benefits and drawbacks of outsourcing your marketing. And how to get started if it’s right for you.

What Does It Mean to Outsource Marketing?

Outsourced marketing is when you hire an external party to conduct some or all of your marketing efforts.

This third party can be a digital marketing agency, a marketing consultant, or a freelance marketer.

And they can work remotely or alongside you in an office (depending on your company and its policies).

It’s also a popular option. Nearly 94% of businesses outsource some or all of their marketing activities, according to our study, How Businesses Hire Agencies.

Benefits of Outsourcing Digital Marketing Services

Here are some of the main benefits of outsourcing your marketing efforts:

It Saves Time

When you have a limited number of hours and multiple marketing functions to manage, outsourcing your digital marketing can help you reclaim your valuable time.

Imagine you need to create articles for your website’s blog. You need to:

• Research
• Plan
• Interview experts
• Write
• Edit
• Find images and/or videos
• Proofread
• Optimize for SEO
• Upload the content to your site
• Promote on social media

This is a lot of work. And means you could spend many hours on each blog post you write.

But outsourcing to an agency or freelancer means you can focus on other...