The Impact of Generative AI on SEO: Insights on Google’s SGE, – The Content Standard by Skyword

There are two sides of the coin to explore when it comes to understanding the impact of generative AI on Search Engine Optimization (SEO): First, the implications of using generative AI to create your content. Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs).

As a marketer, you’re probably asking or have been asked: Will our website be penalized for using AI-generated content? Will search engines stop ranking our content in favor of a direct response experience? How do you optimize for AI-powered search? In this article, we’ll answer those questions and more while calling out some common misconceptions and often overlooked risks surrounding SEO in the age of generative AI.

Let’s dive in.

Table of Contents:

• Are search engines penalizing AI-generated content?
• Is AI-generated content bad for SEO overall?
• Will my rankings suffer now that competitors can publish content more easily with AI?
• Which search engines…

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source: https://news.oneseocompany.com/2023/06/26/the-impact-of-generative-ai-on-seo-insights-on-googles-sge-the-content-standard-by-skyword_2023062646731.html

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