The Impact of AI on Digital Marketing: How It Affects Agencies?

No need to say but a good start: The use of AI in digital marketing has emerged as a transformative force, leaving a mark on various industries.

But mostly, digital agencies hugged AI, aware of its potential to optimize their operations; both in service and customer management. Drawing from the insights uncovered in the McKinsey Analytics Global AI Survey, 63 percent of respondents have reported revenue growth, attributing it to their adoption of AI within their respective business units.

What’s even more is that high-performing companies find themselves nearly 3 times more likely to witness revenue gains exceeding 10 percent, thus underscoring the profound influence of AI in reshaping the digital ecosystem.

The same study also found that AI adoption in digital agencies has decreased unit costs by at least 10 percent, on average. So, it’s crystal clear that AI made great waves in digital marketing; both in positive and negative ways. Let’s discover them now.

Understanding the Impact of AI on Digital Marketing

AI is already transforming the way we market. It’s helping us to better understand our customers, create more relevant content and deliver more personalized experiences.

David Ogilvy, Chairman of Ogilvy & Mather

First thing first; let’s break down the importance of digital marketers understanding the impact of AI.

It is the talk of the town that AI enables marketers to achieve an unprecedented level of personalization by crafting customized content, product...