The Hidden Power of QR Code Technology in Digital Marketing

QR codes have come a long way.

They were invented in the early 1990s to help track individual components in automobile factories. At some point in their life, they were a dying fad. The Apple 11 iOS update and the COVID-19 pandemic forced people to look for contactless options. One of them was QR codes. Since then, these little squares have never disappointed users. They’ve always delivered and even surpassed their expectations.

You can now create a QR code for business cards, Facebook, PDF, YouTube, Instagram, WhatsApp, WiFi, and more. QR codes are currently settling well in different industries, from marketing and advertising to hospitality.

Today, you’ll discover more about the hidden power of QR code technology in digital marketing. Let’s go through these comprehensive sections to learn more.

What is QR Code Marketing?

Quick Response code marketing is a promotional technique that utilizes the power of QR codes for advertising products and services. This technique also improves brand awareness, driving more leads.

Digital marketers can use QR codes in various ways, including social media profiles, billboards, business cards, flyers, and more. These strategies help businesses to:

• Increase app downloads
• Boost their social media following
• Increase leads
• Build email lists
• Personalize user experience
• Share contact details
• Drive more traffic to the official websites

Why Should Your Business Start Using QR Codes?

Why are Quick Response codes such a buzzword in the...