The Guardian accuses Microsoft of damaging its reputation with … – Search Engine Land
The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles.
In a story reporting on the death of 21-year-old Lilie James, whose body was found with serious head injuries in Australia, the tech giant’s AI asked readers to vote on the cause of her passing, giving them the options of murder, accident or suicide.
Furious readers reacted by describing the poll as “disgusting” and calling for the instant dismissal of the journalist – who had nothing to do with the poll.
Why we care. Microsoft’s decision to use AI instead of human writers is causing problems again. This is a clear reminder of why businesses should utilize AI to support human efforts rather than replace them. Neglecting this approach could damage your brand’s reputation and adversely affect your search rankings.
How this happened. Microsoft has agreements with major news organizations around the world, such as The Guardian and CNN, under which it can republish…
The post The Guardian accuses Microsoft of damaging its reputation with … – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/11/03/the-guardian-accuses-microsoft-of-damaging-its-reputation-with-search-engine-land_2023110352124.html
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